Customer Discovery Kit: the Guide

How to plan and run customer interviews that produce real evidence, and know when you've gathered enough of it.

By Incykit · Published 9 August 2026 · Updated 19 August 2026 · 1 min read

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A running log that separates what you're assuming from what you've actually confirmed with evidence.

Plan a round of customer interviews that produce evidence instead of polite agreement.

Score how strong your customer-discovery evidence actually is, and whether leading questions mean you can't trust the pattern yet.