IncykitProduct Idea Assessor
A scored readiness verdict — ready to proceed, gather more evidence, or high risk — plus one clear next action.
Answer a few questions about your idea and get a scored evidence-quality readiness verdict — proceed, gather more evidence, or pause.
- Approximate effort
- 5–10 min
- Privacy
- Runs in your browser. Nothing is saved or sent anywhere.
Before you start
- Takes about 5–10 minutes — five questions, answered honestly.
- Nothing is saved or sent anywhere — this runs entirely in your browser.
- You'll get a scored readiness verdict and one concrete next action.
Worked example
For example: Priya classifies Shift Swap — a shared, notified shift-cover board — as Improve, since covering a shift is already something people do informally by text. Her evidence is moderate: the group-text workaround is strong proof the behaviour exists, but she hasn't yet confirmed the pain is real for anyone but herself. Verdict: proceed to Customer Discovery Kit before committing further.
About this tool
The interactive version of the Copy–Improve–Differentiate Assessment. Classify your idea, answer four evidence questions, and get a deterministic score, a named strongest and weakest area, and one concrete next evidence action — usable anonymously, with no account required.
How the result is worked out
Classify the idea as Copy (a working model applied to a new context), Improve (a specific improvement on an existing, working approach) or Differentiate (asking people to adopt a genuinely new behaviour). Each category carries a different risk profile and needs a different amount of evidence before you commit. Answer four evidence questions — problem evidence, behaviour evidence, differentiation clarity and target specificity — and the assessor combines your classification with those answers into a readiness verdict and a concrete next step.
Who it's for
Founders who want an immediate, structured read on a specific idea.
When to use it
Use once you can state the idea in a sentence and have some evidence to answer honestly.
When not to use it
Not a substitute for the underlying customer evidence — it scores the evidence you already have, it doesn't gather it for you.
Same family
Product Idea Assessor: the Guide
How to classify an idea as Copy, Improve or Differentiate, and why that classification should decide how much evidence you gather next.
Copy–Improve–Differentiate Assessment
Classify your idea as Copy, Improve or Differentiate so you know how much evidence you actually need before committing.