IncykitDemand Test Selector
A recommended demand test, a runner-up, and one clear next step.
Get a recommended demand test and a runner-up, based on your idea and situation.
- Approximate effort
- 3–5 min
- Privacy
- Runs in your browser. Nothing is saved or sent anywhere.
Before you start
- Takes about 3 minutes — answer based on your idea as it actually stands today.
- Nothing is saved or sent anywhere — this runs entirely in your browser.
- You'll get a recommended demand test, a runner-up, and one concrete next step.
Worked example
For example: testing real demand for Shift Swap among local café and retail managers — a mostly untested audience with no existing customer list to email — this Tool recommends a Fake Door Test over a Wizard of Oz: proving demand at scale mattered more than proving it could be manually fulfilled at one location.
About this tool
Answer four questions about your idea — how easy it is to explain, whether you can fulfil it manually, whether an existing platform fits, and how wide a signal you need — and get a recommended pretotyping technique, a runner-up, and one concrete next step. Usable anonymously, with no account required.
How the result is worked out
Work out whether your idea is easy to explain in words or needs a demo to click, whether you could fulfil it manually for a handful of real users, whether there's an existing platform your target customers already use, and how many people you need to reach for a meaningful signal. Combining these ranks four named pretotyping techniques — Fake Door Test, Wizard of Oz, YouTube MVP and The Infiltrator — so you get a recommended test and the runner-up it beat.
Who it's for
Founders with a specific idea who want to test real demand before building anything.
When to use it
Use once you can state the idea in a sentence and want a real signal before you commit time to building it.
When not to use it
Not a substitute for actually running the test — it recommends which one to run, it doesn't run it for you.