IncykitChannel Selector
A fit score for a specific acquisition channel, a named strongest and weakest factor, and one clear next step.
Score how well a specific acquisition channel fits your situation, and get a concrete next step.
- Approximate effort
- 5–5 min
- Privacy
- Runs in your browser. Nothing is saved or sent anywhere.
Before you start
- Takes about 5 minutes — pick one channel to evaluate at a time.
- Nothing is saved or sent anywhere — this runs entirely in your browser.
- You'll get a fit score, a strongest and weakest factor, and one concrete next action.
Worked example
For example: choosing how to reach Shift Swap's first customers, this Tool scores "personally onboarding local businesses" against a broad ad campaign — a higher fit for a founder with no ad budget but real warm relationships. Verdict: the personal channel wins on fit and repeatability.
About this tool
Pick the channel you're evaluating — cold outreach, content marketing, communities and forums, or your existing network — and answer four questions about your situation: audience presence, founder fit, effort to start, and repeatability. Get a fit score, a strongest and weakest factor, and one concrete next step. Usable anonymously, with no account required.
How the result is worked out
Start with warm leads — people who've already shown some signal — and exhaust that list before spending energy on cold outreach. Pick the single channel that best matches where your audience already spends attention and your own strengths as a founder, and commit to it long enough to get a real answer before adding a second one. Write outreach specific enough to the recipient that it couldn't have been sent to anyone else. Track named prospects and what happened with each, not just a vanity signup target.
Who it's for
Founders deciding which single channel to commit to for finding first customers.
When to use it
Use once you have a specific channel in mind and want a structured read on whether it actually fits your situation.
When not to use it
Not a substitute for actually running the channel — it scores fit on paper, it doesn't replace a real first attempt.
Same family
First Customers Planner: the Guide
A plan for finding your first real customers — starting warm, picking one channel, and getting specific.
First 10 Customers Plan
Build a warm-lead list, commit to one channel, and track named prospects instead of a vanity signup target.